About Local SEO
All you need to know to get started and improve your SEO.
Why Local SEO?
Every small or multi – location company can grow their business and attract more customers using Local SEO Packages. Bellow we explain what local search optimization is, and why using Local SEO Packages can help improve your online visibility.
What is Local SEO?
Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO.
What is a Local Search?
First, let’s look at the differences between a standard informational search and what’s known as a local search.
DID YOU KNOW? According to Google, 46% of searches now have a ‘local intent’.
Whereas anyone in the world with good enough SEO and authority can rank for a search query like ‘how to fix a blocked drain’, when the query has much more purchase intent behind it, it becomes ‘plumbers near me’ or ‘best plumber in [location]’.
For these types of search query, which typically include a location or ‘near me’ (which aren’t even necessary if searching using Google Maps), search engines understand that what the searcher wants is business suggestions or lists based on location, and so that’s precisely what they offer up in the local search engine results pages (SERPs).
What are Local SERPs
What local businesses need most to improve traffic to their websites or through their doors is visibility on what’s known as the ‘local pack’ or ‘3-pack’. This is the block of three business listings that appear below the map in the results displayed after a Google search with local intent.
On image is the local pack that results from the search ‘plumbers san francisco’.
You’ll notice plenty here that’s different from standard organic results, such as opening times, review ratings, and even photos. Although Google is getting clever enough to pull this information directly from your website, that’s not where these elements come from.
Everything that’s displayed in the local pack comes from the business’ Google My Business profile, a critical part of Local SEO that’s becoming more important as Google tries to satisfy more search queries directly in the SERPs..
Simple Local SEO Packages
Frequently Asked Questions
The key performance indicators we look at are organic website traffic and search engine rankings. We will track this each month and report it to you.
It can take up to 6-12 months to get on the first page of search engines. It depends on how competitive your industry is and the keywords we are targeting. Our goal would be to show you monthly increases in your organic traffic and rankings.
You will receive monthly SEO reports from us. However, if you need reports more frequently, please let your SEO specialist know and we can send you a report whenever you need it.
Contract & Setup Fees
We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at anytime with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you.
There is a one-time setup fee. It is primarily for getting you setup on or end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We would also set up necessary advertising accounts for you.
If you are ready to get started, contact us. One of our sales consultants will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you a contract and get your campaign started asap.
Service & Working Together
You will be assigned a dedicated SEO Specialist. This person is trained in search engine optimization and is likely to have experience in helping clients move up the rankings. This person will be your main point of contact. In addition, each SEO specialist reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.
We will first gain an understanding of your business through a formal questionnaire. From there, we will perform keyword research to identify high traffic keywords that will be valuable for your business. To do this, we use the keyword planning tools that allow us to find keywords related to your business, the competition level, and how many times it is searched each month. Once we conclude our research, we will report to you our findings and recommendations.
We will first identify the keywords that we are going to target for your business. Once this has been identified, we will analyze the websites of competitors who are already ranking on the first page of Google. We would use tools that we have to analyze the structure of their websites, and we may be able to apply a similar strategy for your website.
We regularly see companies with fewer or worse rankings appear higher in the Google Map 3-pack that shows up on the results page.
In general, reviews help your SEO
- when your reviewers mention your keywords in their reviews
- Once you have 5 reviews, your stars start appearing, which can likely make more people click your result over competitors who don’t have visible stars.
Because it can send you qualified leads who are ready to buy your products or services, often the same day they search. You can see below the average percent of clicks for each position on Google.
Many business owners we network with tell us they’ve historically gotten their leads through their network and referrals. Those are kinds of customer leads. Inbound online searches is another kind of lead: one that brings business to you that had never heard of you before.
When the keyword research shows hundreds of people are searching locally every month for what you sell and you’re not appearing at the top of page 1.
Note, you need to check your SEO with a private browsing window to clear out everything Google knows about you based on your search history, gmail, and location.