ABSOLUTELY YES! If you have a business, you need to have positive customer reviews on Google. It’s obligatory. You need to have customer reviews on all social platforms available like Facebook, YouTube, Glassdoor, TrustPilot, TripAdvisor and others, however, Google Reviews are absolutely essential. There is no need to explain why anymore, so many articles, studies, proofs, it’s like explaining to professionals why they need to provide references when they apply for jobs. Nevertheless, we will just briefly examine a few reasons why it’s important.
Social Proof is Everything
If your search result listing shows a 4.5-star rating with 18 reviews (and your competitor listings show less), that’s strong social proof that your product or service is trustworthy.
Reviews help define your image for consumers who use them for their research since reading reviews can help speed up decisions about purchases.
Another study found that 88% of consumers consult reviews before making a purchase, and yet another study indicated that 63% of consumers are more likely to make a purchase from a site that has customer reviews.
Now, let’s drill down into some of the details and aspects of Google Reviews and Google Business Page Ranking. The questions that you had and were afraid to ask.
Do you really need to optimize your Google listing?
It looks like an obvious thing, however, we still see many business listings a day that have the wrong or outdated contact information, address, no phone number or other mistakes. Having an accurate and up-to-date listing is essential for converting online visitors into customers. Business listings are the starting point for consumer research and are important because they maintain the consistency of contact information for your business online, including business name, physical address, phone number, description of your products or services, etc.
Does the length and quality of Google reviews matter?
Lengthy reviews have greater impact on Google Ranking than short reviews. Well written reviews can be the best promotion because they are treated as endorsements. But bad reviews can be damaging. That’s why you want to make sure that your site gets higher ranking than web pages with bad reviews about your business. You can gain an edge over sites with competing keywords by creating as much authoritative content as possible.
Do bad reviews affect your sales and search ranking?
One hesitation businesses have in soliciting online reviews is the fear of receiving a bad review. However, receiving the odd bad review is not necessarily a bad thing. Actively replying to bad reviews and looking to resolve a situation illustrates to your new potential customers that you care about your clients. A study actually found that replying to bad reviews and solving the issue by taking care of the customer can increase conversion by 67%.
Do Google reviews improve your SEO?
Yes, they do. Businesses that get the most high-quality reviews tend to get high Google Ranking.
In the 2018 Local Search Ranking Factors report by SEO software company Moz, online reviews are now one of the top 3 most important ranking factors in local search, along with Google My Business and link signals.
So it’s advantageous to optimize your profile for Google reviews, since this content creates extra clicks for your business. You can embed SEO keywords or links to the pages on your website in the responses to your customer reviews. As long as they look organic and authentic, not as a random combination of words, that works. Reviews on other sites such as Yahoo have less impact on Google ranking.
Grow your business by getting positive customer reviews and improving your positions in the search!
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